WIT Advanced Summer Institute 2026 - Video In Qualitative Research: Materiality, Embodiment and Social Interaction

The WIT Advanced Summer Institute provides practical guidance for researchers interested in the use of video to analyse social interaction in any domain (incl. health, technology, public places, organisations, etc.). It is designed for advanced doctoral students, postdoctoral researchers, and early-career faculty. 

Video provides unique opportunities for social science research, enabling the fine‐grained analysis of social order, occupational practice, communication and the use of tools and technologies. However, video recordings are an endless trove of potentially meaningful elements and cues, confronting researchers with questions of how best to generate observations and insights. This presents obstinate challenges for researchers in collecting high quality data; analysing multimodal activities that include verbal, bodily and material conduct; and presenting complex analyses to audiences who may be less familiar with video data.  

This Advanced Summer Institute offers distinctive solutions to each of these common problems using a distinctive approach based in ethnomethodology and conversation analysis (EMCA); an approach which the Work, Interaction & Technology group at King’s College London is a central contributor.