The 2025 Consumer Culture Theory Conference, organised in partnership with the CCT will be held on 24-27 June 2025, at King’s Business School, King’s College London, Bush House, 30 Aldwych, London, WC2B 4BG.  

Consumer Culture Theory (CCT) is an interdisciplinary field of research oriented around developing a better understand of why consumers do what they do and why consumer culture takes the forms that it does. Theorists focus on understanding the interrelationships between various material, economic, symbolic, institutional, and social relationships, and their effects on consumers, the marketplace, other institutions, and society.